Managerial Economics (Eco 685)

Managerial Economics (Eco 685)

Course Description

Managerial Economics is the application of economic theory to decisions made by firms. Our focus is on three topics. We start with production and cost theory, where we think about the most basic decisions of firms: how much to produce and what inputs to use. We then move to pricing, studying how consumers and competing firms respond to price changes and thus how to decide what price to charge. Lastly, we move to game theory, which is a framework for decisions made between a small group of managers or firms (sometimes called business strategy). Game theory is extremely powerful and gives precise mathematical rules and strategies for such things as bidding in wireless spectrum and treasury bill auctions, antitrust regulations, price competition between two firms, and more.

Economics is the study of the allocation of scarce resources. Because all decisions are essentially about the allocation of scarce resources, economics is in fact the study of decision making and problem solving in general. Thus many of the techniques we will study will be used in other business classes and disciplines. For example, CAP-M and Black-Scholes from finance, executive compensation in organizational behavior, and price elasticities used in marketing are all derived from economic theory. Because economics is so useful across a wide variety of business problems, many investment banks, consulting firms, and tech firms such as Google and Microsoft now have in-house economics departments. Because in general these very fundamental decisions are made by higher level executives, economics becomes critically important for CEOs and other senior executives. This is one reason why economics is the most common major among Fortune 500 CEOs.

General Information

Professor: Professor David L. Kelly (Dave).

Course Meetings: Section 55: Tuesday and Thursday from 1:15 pm to 3:15 pm in Aresty 103 (the Storer auditorium). Section 57: Tuesday and Thursday from 3:30 pm to 5:30 pm also in Aresty 103 (Storer).

Office: Room 521B, Jenkins School of Business.

Office hours: Wednesdays from 1-5 (Dave is almost always available to meet during business hours, but try to come during office hours if you can). You can login to virtual office hours via Blackboard.

Contacts: Dave can be contacted via phone (8x3725) or email (dkelly@miami.edu).

Web Site/Blackboard: At Blackboard, I will post notes, homeworks, quizzes, grades, solution sets, review sheets, and other materials, as well as a continuously updated syllabus. Much of the material can also be downloaded from my personal website (http://moya.bus.miami.edu/~dkelly/teach/eco685/index.html).

Final Exam: Thursday, October 1, section 55 is from 1:15 pm to 3:15 pm and section 57 is from 3:30 pm to 5:30 pm. The final takes place in Aresty 103/Storer for in-person students and remote students will access the final exam live at the same time.

Prerequisites

This is a first semester course with no pre-requisites. Nonetheless, I will assume a working knowledge of basic economic concepts such as supply and demand, and basic math. See me for some extra references if you feel your skills are lacking in either area.

Textbooks

The textbook is:

Allen, W. Bruce, Keith Weigelt, Neil A. Doherty, and Edwin Mansfield, Managerial Economics (8th Edition). W. W. Norton & Co., New York, 2012.

The 7th edition is also OK.

Allen, W. Bruce, Keith Weigelt, Neil A. Doherty, and Edwin Mansfield, Managerial Economics (7th Edition). W. W. Norton & Co., New York, 2009.

The textbook is not required. In class I will give some advice as to whether or not to purchase the book.

Grades

Additional Notes

Course Outline

  1. Introduction (chapter 1, August 18).
    1. What is Economics and what is managerial economics?
    2. Thinking like an economist.
    3. Managerial decisions studied in this course.
    4. Principles of managerial economics.
    5. An overview of theory of the firm.
      1. Value of the firm.
      2. Economic and accounting Profits.
      3. Objective of the firm: profit maximization.
      4. Profit maximization, ethics, and welfare.
  2. Production and Cost Theory: How much to produce and what inputs to use.
    1. Production Theory (Chapter 4:7th edition, chapter 5:8th edition, August 18 - August 25).
      1. The production function and it's properties.
      2. Optimal input use.
      3. Marginal rate of technical substitution.
      4. Optimal input use with multiple inputs.
      5. HOMEWORK 1 DUE AUGUST 27.
      6. Mergers and returns to scale.
      7. Measuring production functions.
    2. Cost Analysis (Chapter 5:7th edition, chapter 6:8th edition, August 27 - September 3).
      1. Fixed, average, and marginal costs: short run.
      2. Sunk costs.
      3. Optimal production in competitive markets.
      4. FIRST QUIZ, SEPTEMBER 3.
      5. Average costs: long run.
  3. Pricing.
    1. Demand curves (Chapter 2, September 8).
      1. Price elasticity.
      2. Income elasticity.
      3. Estimating Demand.
      4. HOMEWORK 2, DUE SEPTEMBER 10.
    2. Setting the price to maximize profits (Chapter 6, September 10).
    3. Pricing Techniques (Chapters 7-9:7th edition, chapter 8-10:8th edition, September 10 - September 17).
      1. Perfect Competition.
      2. Cost plus pricing.
      3. Monopoly pricing.
      4. SECOND QUIZ, SEPTEMBER 17.
      5. Price discrimination.
      6. Upcharging.
  4. Business strategy and game theory.
    1. Static games and basic definitions (chapter 11:7th edition, chapter 12:8th edition, September 17-24).
      1. Dominant Strategies.
      2. Nash Equilibria.
      3. Mixed Strategies.
      4. Applications.
        1. Price wars.
        2. Coordination/Anti-Coordination: How to segment a market.
        3. Prisoner's Dilemmas: price wars, collusion, cartels, cheating.
        4. Price matching offers.
        5. Blue light specials.
        6. Anti-Coordination: high price/high inventory and low price/low inventory.
      5. HOMEWORK 3 DUE SEPTEMBER 24.
    2. Dynamic Games (Chapter 11:7th edition, chapter 12:8th edition, September 24-26).
      1. Nash Equilibria and Sub-Game Perfection.
      2. Credible and non-credible threats.
      3. First mover advantage.
      4. Pre-emption strategies.
      5. Applications.
        1. Market entry and segmentation.
        2. Deterring market entry.

LEARNING OBJECTIVES.

Homeworks, quizzes, review sheets, and solutions.

Study Materials.

Class notes.

Case Studies and Examples.

Up to Dave Kelly's homepage

Interesting web sites for Eco 685 students.

National Association for Business Economists.
The Economist.
The Economist.com argues that economics is valuable for MBAs since economics has more compelling and realistic theories business administration than other disciplines.
Cool Economics