PUBLICATIONS & PRESENTATIONS

Nguyen, Nguyen Le Thanh, Joseph Johnson, and Michael Tsiros (2024), "Unlimited Testing: Lets Test Your Emails With AI" Marketing Science, 43 (2), 419-439.

Villanova, Daniel, Anand V. Bodapati, Nancy M. Puccinelli, Michael Tsiros, Ronald C. Goodstein, Tarun Kushwaha, Rajneesh Suri, Henry Ho, Renee Brandon, Cheryl Hatfield (2021), "Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time, "Journal of Retailing, 97 (1), 116-132.

Tsiros, Michael and Caglar Irmak (2020), "Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns," Journal of Marketing Research, Forthcoming

Tsiros, Michael and Allan Chen (2017), "Convexity Neglect in Consumer Decision Making" Journal of Marketing Behavior, 2 (4), 253-290.

Fajardo, Tatiana M., Jiao Zhang, and Michael Tsiros (2016), "The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames," Journal of Consumer Research, 43 (December), 549-566.

Juliano Laran and Michael Tsiros (2013), "An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts," Journal of Marketing, 77 (1), 112-123.

Chen, Allan, Howard Marmorstein, Michael Tsiros, and Akshay Rao (2012), "When More is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts," Journal of Marketing, 76 (4), 64-77.

Theotokis, Aristeidis, Katerina Pramatari, and Michael Tsiros (2012), "Effects of Expiration Date-Based Pricing on Brand Image Perceptions," Journal of Retailing, 88 (1), 72-87

Roggeveen, Anne, Michael Tsiros, and Dhruv Grewal (2012), "Understanding the Co-Creation Effect: When Does Collaborating with Customers Provide a Lift to Service Recovery?" Journal of the Academy of Marketing Science, 40 (6), 771-790.

Monga, Ashwani, Allan Chen, Michael Tsiros, and Mona Srivastava (2012), "Buyer-Seller Relationships: A Boundary Condition of the Impact Bias," Marketing Letters, 23 (1), 31-45.

Tsiros, Michael and David M. Hardesty (2010), "Ending a Price Promotion: Retracting it in One Step or Phasing it Out Gradually " Journal of Marketing, 74 (1), 49-64.

Tsiros, Michael (2009), "Releasing the Regret Lock: Consumer Response to New Alternatives after a Sale" Journal of Consumer Research, 35 (April), 1039-1059.

Verhoef, Peter, Katherine Lemon, A. Parasuraman, Anne Roggeveen, Michael Tsiros, and Leonard Schlesinger (2009), "Customer Customer Experience Creation: Determinants, Dynamics and Management Strategies," Journal of Retailing, 85 (1), 31-41.

Grewal, Dhruv, Anne Roggeveen, and Michael Tsiros (2009), "Service Failure and Customer Compensation" Empirical Generalizations about Marketing Impact: What we have learned from academic research, Marketing Science Institute Relevant Knowledge series, edited by Dominique Hanssens.

Tsiros, Michael, William T. Ross, and Vikas Mittal (2009), "How Commitment Influences the Termination of B2B Exchange Relationships," Journal of Service Research, 11 (3), 263-276.

Michael Tsiros, Sorin Sorescu, Alina Sorescu, and Allan Chen (2009), "Convexity Neglect and Abnormal Stock Returns" in Marketing Strategy Meets Wall Street

Grewal, Dhruv, Anne Roggeveen, and Michael Tsiros (2008), "The Effect of Compensation on Repurchase Intentions in Service Recovery," Journal of Retailing, 84 (4), 424-434. Winner of the 2010 William R. Davidson Best paper award.

Following a Price Promotion: Return Prices All at Once or a Little at a Time, Temple University, November 2008

Michael Tsiros (2008), "A Deeper Look at the Mix (Price + Promotion): When 1 + 1 ≠ 2 and Less is More!," Direct Marketing Association, Senior Summit, October 2008

Chen, Allan, Akshay Rao, Howard Marmorstein, and Michael Tsiros, "The Price is Wrong: Numeracy and Mental Accounting with Percentage Changes" Behavioral Pricing Conference, September 2008

Michael Tsiros (2008), "Designing Stores Operations and Delivering Service," in Thought Leadership Conference: Customer Experience Management in Retailing, May 2008

Regret Release: The Role of Promotion Comparability on Choice Deferral, Temple University, April 2008

Tsiros, Michael, and Carrie Heilman (2005), "The Effect of Expiration Dates and Perceived Risks on Purchasing Behavior in Grocery Store Perishable Categories, Journal of Marketing, 69 (2), 114-129.

Tsiros, Michael, Vikas Mittal, and William T. Ross (2004), "The Role of Attributions in Customer Satisfaction: A Reexamination," Journal of Consumer Research, 31 (2), 476-483.

Tsiros, Michael (2004), "Introducing a New Pricing Strategy: The Role of Psychology in Consumer Behavior," Executive KNOW-HOW, July-August, 88-91.

Grewal, Dhruv, Anne Roggeveen, and Michael Tsiros (2004), "How Compensating Customers After a Service Failure Affects Loyalty Evaluations," in INFORMS Society on Marketing Science

Tsiros, Michael and David Hardesty (2004), "Incrementally Decreasing Discounting (IDD): A Reference Price Explanation in Supporting a New Pricing Strategy," in Behavioral Decision Research in Management

Grewal, Dhruv, Anne Roggeveen, and Michael Tsiros (2004), "Consumer Loyalty Assessment During Post-Service Recovery: The Moderating Role of Compensation, Stability, and Locus of Causality," in American Marketing Association

Tsiros, Michael (2004), "Choice deferral after missing a sale: Understanding consumer behavior and its implications on pricing and promotion strategies," Oeconomikos Tahydromos, February 19, 60-65.

Tsiros, Michael and David M. Hardesty (2003), "When Marketers Benefit from Consumers Feeling Regret: Untangling the Effects of Regret and Reference Prices" in Society for Judgment and Decision Making

Tsiros, Michael (2003), "The Role of Emotions in Decision Making: A Contemporary Approach," Oeconomikos Tahydromos, May 22, 60-65.

Mittal, Vikas, William T. Ross, and Michael Tsiros (2002), "The Role of Issue Valence and Issue Capability in Determining Effort Investment," Journal of Marketing Research, 39 (4), 455-468.

Tsiros, Michael (2002), "Choice Deferral after Missing a Sale: The Role of Anticipated Regret" in Behavioral Decision Research in Management

Tsiros, Michael and A. Parasuraman (2001), "The Anatomy of Service Encounter Evaluations: A Conceptual Framework and Research" in Frontiers in Services Conference

Tsiros, Michael (2000), "Choice Deferral after Missing a Deal: The Influence of Regret Avoidance and Deal Magnitude for the Same and Different Products" in Judgment and Decision Making

Tsiros, Michael and Vikas Mittal (2000), "The Role of Attributions in Evaluating Exchange Relationships" in Advances in Consumer Research

Tsiros, Michael and Vikas Mittal (2000), "The Role of Attributions in Evaluation of Interorganizational Exchange Relationships" in American Marketing Association

Tsiros, Michael (2000), "Choice Deferral after Missing a Deal: The Influence of Regret Avoidance and Deal Magnitude for the Same and Different Products" in Behavioral Decision Research in Management

Tsiros, Michael and Vikas Mittal (2000), "Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making" Journal of Consumer Research, 26 (4), 401-417.

Mittal, Vikas, Pankaj Kumar, and Michael Tsiros (1999), "Attribute-Level Performance, Satisfaction, and Behavioral Intentions Over Time: A Consumption-System Approach" Journal of Marketing, 63 (2), 88-101.

Tsiros, Michael (1998), "Effect of Regret on Post-Choice Valuation: The Case of More than Two Alternatives" Organizational Behavior and Human Decision Processes, 76 (1), 48-69.

Tsiros, Michael (1998), "The Role of Regret on Post-Choice Valuation: When Choice Sets Consist of More than Two Alternatives" in Advances in Consumer Research

Tsiros, Michael (1998), "Regret on Post-Choice Valuation: The Case of More than Two Alternatives" in Behavioral Decision Research in Management

Tsiros, Michael (1997), "The Role of Attribution Theory in Channel Member Satisfaction and its Effect on the Future of Exchange Relationships" in Advances in Consumer Research

D'Rozario, Denver and Michael Tsiros (1997), "Toward a Typology of External-Information Searcher Types" in Advances in Consumer Research

Tsiros, Michael (1998), "From Dyads to Triads: Risk Preferences in Negotiation" in Experimental Economics Research on Bargaining and Learning, Discussant (paper by Bottom et al.)

Tsiros, Michael (1996), "The Role of Regret in Managerial Decision-Making," Fordham University

Johnson, Rose L., Michael Tsiros, and Richard A. Lancioni (1995), "Measuring Service Quality: A Systems Approach," Journal of Services Marketing , 9 (5), 6-19.

Mittal, Vikas and Michael Tsiros (1995), "Does Country of Origin Transfer Between Brands?" in Advances in Consumer Research, eds. Frank R. Kardes and Mita Sujan, Ann Arbor, MI: Association for Consumer Research, 292-296.

Tsiros, Michael and Vikas Mittal (1994), "The Good, the Bad, and the Illusory: A Valenced Categorization Approach to Consumer Inference-Making," in Society for Consumer Psychology, eds. Wes Hutchinson and Kevin L. Keller, American Psychological Association, 63-72.

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