Michael Tsiros

University of Miami
Centennial Endowed Chair

Professor of Marketing
Miami Herbert Business School
510 Kosar/Epstein

Coral Gables, FL 33124
Phone:(305) 284-5950
Fax: (305) 284-5326
E-mail: tsiros@miami.edu
Curriculum Vitae

 

Michael Tsiros is Centennial Endowed Chair, Professor of Marketing, and Director of the Canes Behavioral Lab. He also served as Vice Dean of Faculty in 2016 - 2017 and as Chair of the Marketing Department in 2009 - 2013 and 2016 - 2022. Previously, he was with the faculty at the Olin School of Business at Washington University in St. Louis. He holds a BS (with Honors) in Computer Science and Business from St. John's University, an MBA from St. John's University, and a PhD in Marketing from Temple University.

 


His research interests include the role of customer satisfaction and regret in decision-making, numeracy and behavioral pricing, and the symbolic association of brand assets. His research applies phenomena examined in the areas of behavioral decision theory, social, and cognitive psychology into marketing. His articles are heavily cited and have appeared in leading journals such as Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Organizational Behavior and Human Decision Processes, Journal of Marketing Behavior, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, and Marketing Letters.

 


He was awarded the 2016 Best Reviewer award by Journal of Retailing, 2010 and the William R. Davidson award for best paper published in the Journal of Retailing. In 2005 he was selected to be one of the 30 participants worldwide in the Young Scholars Program which selects the most promising marketing scholars and is sponsored by the prestigious Marketing Science Institute. He has served on the Editorial Board at Journal of Marketing. He currently serves as an Associate Editor at Journal of Marketing Research and on the Editorial Boards at Journal of Marketing Research, Journal of Retailing, and Journal of Services Research. He has taught several courses of Marketing Research, Pricing, Consumer Behavior, and Services Marketing at the undergraduate, graduate, and executive level. He has also worked and consulted for several marketing research companies (e.g., The Response Center, Research Data Analysis, Maritz Marketing Research).

Personal Information

  1. Employment and Educational Background
  2. Publications & Presentations
  3. Honors and Awards
  4. Interests & Hobbies

 

Class Pictures (check out some of my current and former students)

University of Miami

  1. MKT 622 (Fall 2023; 37A)
  2. MKT 622 (Fall 2023; 37B)
  3. MKT 302 (Spring 2023; 9:30-10:45)
  4. MKT 302 (Spring 2023; 11:00-12:15)
  5. MKT 622 (Fall 2022; 3:30-5:30)
  6. MKT 641 (Fall 2019; 3:30-5:30)
  7. MKT 302 (Fall 2016; 9:30-10:45)
  8. MKT 302 (Fall 2016; 11:00-12:15)
  9. MKT 302 (Fall 2016; 12:30-1:45)
  10. MKT 302 (Fall 2015; 9:30-10:45)
  11. MKT 302 (Fall 2015; 11:00-12:15)
  12. MKT 302 (Fall 2015; 12:30-1:45)
  13. MKT 302 (Fall 2014; 9:30-10:45)
  14. MKT 302 (Fall 2014; 11:00-12:15)
  15. MKT 302 (Fall 2014; 12:30-1:45)
  16. MKT 641 (Spring 2014; 10:15-12:15)
  17. MKT 641 (Spring 2013; 10:15-12:15)
  18. MKT 641 (Summer 2012; 8:00-5:00)
  19. MKT 641 (Spring 2012; 1:15-3:15)
  20. MKT 641 (Spring 2011; 8:00-10:00)
  21. MKT 641 (Spring 2010; 8:00-10:00)
  22. MKT 302 (Spring 2009; 11:00-12:15)
  23. MKT 641 (Spring 2009; 8:00-10:00)
  24. MKT 302 (Fall 2008; 9:30-10:45)
  25. MKT 302 (Fall 2008; 11:00-12:15)
  26. MKT 641 (Spring 2008; 8:00-10:00)
  27. MKT 641 (Spring 2008; 1:15-3:15)
  28. MKT 302 (Fall 2007; 9:30-10:45)
  29. MKT 302 (Fall 2007; 11:00-12:15)
  30. MKT 302 (Spring 2007; 11:00-12:15)
  31. MKT 302 (Spring 2007; 3:30-4:45)
  32. MKT 641 (Spring 2007; 8:00-10:00)
  33. MKT 641 (Spring 2007; 1:15-3:15)
  34. MKT 641 (Spring 2006; 8:00-10:00)
  35. MKT 641 (Spring 2006; 1:15-3:15)
  36. MKT 302 (Spring 2005; 9:30-10:45)
  37. MKT 302 (Spring 2005; 11:00-12:15)
  38. MKT 302 (Fall 2004; 9:30-10:45)
  39. MKT 302 (Fall 2004; 11:00-12:15)
  40. MKT 302 (Spring 2004; 9:25-10:40)
  41. MKT 302 (Spring 2004; 10:50-12:05)
  42. MKT 302 (Fall 2003; 3:30-4:45)
  43. MKT 302 (Fall 2003; 5:00-6:15)
  44. MKT 672 (Fall 2003; 8:00-4:30)
  45. MKT 302 (Spring 2003; 8:00-9:15)
  46. MKT 302 (Spring 2003; 8:00-9:15)
  47. MKT 302 (Fall 2002; 8:00-9:15)
  48. MKT 302 (Fall 2002; 9:25-10:40)
  49. MKT 302 (Fall 2002; Our tour of BSR)
  50. MKT 672 (Summer 2002; 8:00-4:30)
  51. MKT 302 (Spring 2002; 8:00-9:15)
  52. MKT 302 (Spring 2002; 9:25-10:40)
  53. MKT 310 (Fall 2001; 9:25-10:40)
  54. MKT 310 (Fall 2001; 10:50-12:05)
  55. MKT 302 (Spring 2001; 8:00-9:15)
  56. MKT 302 (Spring 2001; 9:25-10:40)
  57. MKT 302 (Fall 2000; 8:00-9:15)
  58. MKT 302 (Fall 2000; 9:25-10:40)
  59. MKT 302 (Spring 2000; 9:25-10:40)
  60. MKT 302 (Spring 2000; 6:25-9:05)
  61. MKT 302 (Fall 1999; 2:00-3:15)
  62. MKT 302 (Fall 1999; 3:30-4:45)
  63. MKT 302 (Fall 1999; Our tour of PRC)

Washington University

  1. MKT 571 (Spring 1999)
  2. MKT 377 (Fall 1998; 8:30-10:00)
  3. MKT 377 (Fall 1998; 10:00-11:30)
  4. MKT 473 (Fall 1998)

Miami Herbert Business School

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