What's in a name? Hotelling's valuation principle and business school namings*
Journal of Business, Vol. 78:4 (July 2005), 1111-1135 (lead article).
Timothy R. Burch, University of Miami
Vikram Nanda, University of Michigan
*A prior version of this paper was titled "What's in a name? The economics of naming business schools"
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If you have any problems, please email Tim Burch at tburch@miami.edu
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