What's in a name? Hotelling's valuation principle and business school namings*

Journal of Business, Vol. 78:4 (July 2005), 1111-1135 (lead article).


Timothy R. Burch, University of Miami

Vikram Nanda, University of Michigan


*A prior version of this paper was titled "What's in a name? The economics of naming business schools"

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If you have any problems, please email Tim Burch at tburch@miami.edu


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