Applied Managerial Economics (Eco 693)

Applied Managerial Economics (Eco 693)

Course Description

Managerial Economics is the application of economic theory to decisions made by firms. Our focus is on three topics. We start with production, where we think about what inputs to use. The typical applications are automation (machines or labor) and teams (high skilled labor or low skilled labor). Next, we look at firm costs, where the application is how much to produce. Finaly, we examine pricing, studying how consumers and competing firms respond to price changes and thus how to decide what price to charge.

Economics is the study of the allocation of scarce resources. Because all decisions are essentially about the allocation of scarce resources, economics is in fact the study of decision making and problem solving in general. Thus many of the techniques we will study will be used in other business classes and disciplines. For example, CAP-M and Black-Scholes from finance, executive compensation in organizational behavior, and price elasticities used in marketing are all derived from economic theory. Because economics is so useful across a wide variety of business problems, many investment banks, consulting firms, and tech firms such as Google and Microsoft now have in-house economics departments. Because in general these very fundamental decisions are made by higher level executives, economics becomes critically important for CEOs and other senior executives. This is one reason why economics is the most common major among Fortune 500 CEOs.

General Information

Professor: Professor David L. Kelly (Dave).

Course Meetings: Section 37a: Mondays 3:30-5:30 pm in SB (Stubblefield) 302. Section 45: Monday 6-8 pm also in SB (Stubblefield) 302. NOTE: there is no class on Labor Day 9/5/22. This class will be made up on Friday 9/16/22 at the same times.

Office: Room 521H, Jenkins School of Business.

Office hours: Fridays ON ZOOM 11 am - 1 pm, IN PERSON 2-5 PM on the patio next to business school along the canal (Dave is almost always available to meet during business hours, but try to come during office hours if you can). You can login to virtual office hours via Blackboard.

Contacts: Dave can be contacted via phone (8x3725) or email (dkelly@miami.edu).

Web Site/Blackboard: At Blackboard, I will post notes, homeworks, quizzes, grades, solution sets, review sheets, and other materials, as well as a continuously updated syllabus.

Final Exam: Monday, October 3, section 37 is from 3:30-5 pm and section 45 is from 6-8 pm. The final takes place in the same room (SB 302).

Prerequisites

This is a first semester course with no pre-requisites. Nonetheless, I will assume a working knowledge of basic economic concepts such as supply and demand, and basic math. See me for some extra references if you feel your skills are lacking in either area.

Textbooks

The textbook is:

Allen, W. Bruce, Keith Weigelt, Neil A. Doherty, and Edwin Mansfield, Managerial Economics (8th Edition). W. W. Norton & Co., New York, 2012.

The 7th edition is also OK.

Allen, W. Bruce, Keith Weigelt, Neil A. Doherty, and Edwin Mansfield, Managerial Economics (7th Edition). W. W. Norton & Co., New York, 2009.

The textbook is not required. In class I will give some advice as to whether or not to purchase the book.

Grades

Additional Notes

Course Outline

  1. Introduction (chapter 1, August 22).
    1. What is Economics and what is managerial economics?
    2. Thinking like an economist.
    3. Managerial decisions studied in this course.
    4. Principles of managerial economics.
    5. An overview of theory of the firm.
      1. Value of the firm.
      2. Economic and accounting Profits.
      3. Objective of the firm: profit maximization.
      4. Profit maximization, ethics, sustainability, and welfare.
    6. HOMEWORK 1 DUE AUGUST 29.
  2. Production: What inputs to use. (Chapter 4:7th edition, chapter 5:8th edition, August 29 - September 12).
    1. The production function and it's properties.
    2. Optimal input use.
    3. HOMEWORK 2 DUE SEPTEMBER 12.
    4. Marginal rate of technical substitution.
    5. Optimal input use with multiple inputs.
    6. FIRST QUIZ, SEPTEMBER 16.
  3. Cost Analysis (Chapter 5:7th edition, chapter 6:8th edition, September 16-19).
    1. Fixed, average, and marginal costs: short run.
    2. Sunk costs.
    3. Optimal production in competitive markets.
  4. Pricing.
    1. Demand curves (Chapter 2, September 19).
      1. Price elasticity.
      2. Income elasticity.
    2. HOMEWORK 3, DUE SEPTEMBER 26.
    3. Setting the price to maximize profits (Chapter 6, September 26).
    4. Pricing Techniques (Chapters 7-9:7th edition, chapter 8-10:8th edition, September 26).
      1. Perfect Competition.
      2. Cost plus pricing.
      3. Monopoly pricing.
      4. Price discrimination.
      5. Upcharging.

Up to Dave Kelly's homepage

Interesting web sites for Eco 693 students.

National Association for Business Economists.
The Economist.
The Economist.com argues that economics is valuable for MBAs since economics has more compelling and realistic theories business administration than other disciplines.
Cool Economics