Applied Managerial Economics (Eco 693)

Applied Managerial Economics (Eco 693)

Course Description

Managerial Economics is the application of economic theory to decisions made by firms. Our focus is on three topics. We start with production, where we think about what inputs to use. The typical applications are automation (machines or labor), teams (high skilled labor or low skilled labor), or sustainability (fuel or labor). Next, we look at firm costs, where the application is how much to produce. Finaly, we examine pricing, studying how consumers and competing firms respond to price changes and thus how to decide what price to charge.

Economics is the study of the allocation of scarce resources. Because all decisions are essentially about the allocation of scarce resources, economics is in fact the study of decision making and problem solving in general. Thus many of the techniques we will study will be used in other business classes and disciplines. For example, CAP-M and Black-Scholes from finance, executive compensation in organizational behavior, and price elasticities used in marketing are all derived from economic theory. Because economics is so useful across a wide variety of business problems, many investment banks, consulting firms, and tech firms such as Google and Microsoft now have in-house economics departments. Because in general these very fundamental decisions are made by higher level executives, economics becomes critically important for CEOs and other senior executives. This is one reason why economics is the most common major among Fortune 500 CEOs.

General Information

Professor: Professor David L. Kelly (Dave).

Course Meetings: Section 30b: Wednesdays 8 am - 10:05 am in Stubblefield (SB) 402.

Section 37b: Wednesdays 4:15-6:20 pm in Aresty 431. Office: Room 517G, Jenkins School of Business.

Office hours: tenatively scheduled for Tuesdays 11 am - 2 pm. This may be revised depending on class availability. (Dave is almost always available to meet during business hours, but try to come during office hours if you can).

Contacts: Dave can be contacted via phone (8x3725) or email (dkelly@miami.edu).

Web Site/Blackboard: At Blackboard, I will post notes, homeworks, quizzes, grades, solution sets, review sheets, and other materials, as well as a continuously updated syllabus.

Final Exam: Wednesday, October 3, 8 am - 10:05 in SB 402 (section 30B) and 4:15-6:20 in Aresty 431 for section 37B (same room as class for both sections).

Prerequisites

This is a first semester course with no pre-requisites. Nonetheless, I will assume a working knowledge of basic economic concepts such as supply and demand, and basic math. See me for some extra references if you feel your skills are lacking in either area.

Textbooks

The textbook is:

Allen, W. Bruce, Keith Weigelt, Neil A. Doherty, and Edwin Mansfield, Managerial Economics (8th Edition). W. W. Norton & Co., New York, 2012.

The 7th edition is also OK.

Allen, W. Bruce, Keith Weigelt, Neil A. Doherty, and Edwin Mansfield, Managerial Economics (7th Edition). W. W. Norton & Co., New York, 2009.

The textbook is not required. In class I will give some advice as to whether or not to purchase the book.

Grades

Additional Notes

Course Outline

  1. Introduction (chapter 1, October 15).
    1. What is Economics and what is managerial economics?
    2. Thinking like an economist.
    3. Managerial decisions studied in this course.
    4. Principles of managerial economics.
    5. An overview of theory of the firm.
      1. Value of the firm.
      2. Economic and accounting Profits.
      3. Objective of the firm: profit maximization.
      4. Profit maximization, ethics, sustainability, and welfare.
    6. HOMEWORK 1 DUE OCTOBER 22.
  2. Production: What inputs to use. (Chapter 4:7th edition, chapter 5:8th edition, October 22-29).
    1. The production function and it's properties.
    2. Optimal input use.
    3. HOMEWORK 2 DUE OCTOBER 29.
    4. Marginal rate of technical substitution.
    5. Optimal input use with multiple inputs.
    6. FIRST QUIZ, NOVEMBER 5.
  3. Cost Analysis (Chapter 5:7th edition, chapter 6:8th edition, November 5-12).
    1. Fixed, average, and marginal costs: short run.
    2. Sunk costs.
    3. Optimal production in competitive markets.
  4. Pricing.
    1. Demand curves (Chapter 2, November 12).
      1. Price elasticity.
      2. Income elasticity.
    2. HOMEWORK 3, DUE NOVEMBER 19.
    3. Setting the price to maximize profits (Chapter 6, November 19).
    4. Pricing Techniques (Chapters 7-9:7th edition, chapter 8-10:8th edition, November 19).
      1. Perfect Competition.
      2. Cost plus pricing.
      3. Monopoly pricing.
      4. Price discrimination.
      5. Upcharging.

Up to Dave Kelly's homepage

Interesting web sites for Eco 693 students.

National Association for Business Economists.
The Economist.
The Economist.com argues that economics is valuable for MBAs since economics has more compelling and realistic theories business administration than other disciplines.
Cool Economics